I majored in commercial economics and minored in digital marketing at Fontys School of Marketing and Management in Eindhoven, The Netherlands. During my study, I interned at a marketing agency in New York City twice, and worked on numerous team projects for real clients. During the first internship I worked on an operational marketing plan to increase digital marketing activities for the clients of the agency, next to normal agency work. During the second internship I worked on a strategic marketing plan to market a new agency product called FlavorBaby.
After graduating, I started as a junior lecturer in market research at Fontys School of Marketing and Management.